Projects
2023
Digital Content Internship
During my internship, I created engaging social media content using Canva, scheduled posts and monitored engagement, and worked on various promotional campaigns. Additionally, I utilized Adobe Photoshop and Premiere to edit images and videos for various projects. This hands-on experience allowed me to develop my skills in graphic design, digital content creation, and social media management.
Peak Communications
As a team member of the university's PR agency, I collaborated with a team to develop, pitch, and execute PR campaigns for our client. My responsibilities included conducting research to identify target audiences and effective strategies, communicating with the client, assisting with the creation of digital and print promotional content, and evaluating the success of the campaign. Through this hands-on experience, I gained valuable skills in project management, communication, research, and PR strategy development.
Media Relations
My media relations class was an invaluable experience. I learned how to build relationships with journalists, pitch stories, and place them in the news. I also learned that it's important to be proactive in pitching stories, identify the right journalists, tailor my pitches to their interests, and follow up promptly. Ultimately, this class provided me with a deeper understanding of how the media works, which will absolutely help me in my future career.
2022
Public Relations Writing
Throughout the fall semester, I composed various writings that are necessary when implementing strategic campaigns, engaging with press, or creating and hosting events. Each work reinforced my knowledge of AP style and skills in drafting concise communications for the public.
Crisis Communication
As the communications director of my group, I took the lead as we developed a crisis communication plan for the assigned scenario of food tampering at the Commons-- Kennesaw State University's dining hall. On top of my written contribution to the paper, I also honed my project management skills by assigning tasks, managing deadlines, and editing the overall plan.
Digital Publication Design
For this course, I created multiple communication designs for the nonprofit organization I selected, Young Black & Lit. I learned how to navigate the Adobe Creative Suite, including InDesign, Photoshop, and Illustrator. This class taught me the skills I need to create simple visually appealing pieces that showcase a client.
2021
Persuasion Methods & Strategies
After a detailed analysis of the current PR campaign for Spotify Wrapped, I developed a proposal for persuasive messages that would further improve the campaign. I designed elements as examples for each suggested strategy. I also identified and summarized each of the persuasive theories that support my proposal.
Visual Communication
I designed an infographic to display statistical results of a survey. This exercise shows my understanding of the components necessary to create effective visual communication. Each design element was chosen to establish a visual hierarchy, capture audience attention, and display data in a visually appealing manner.
Writing for Public Communication
Utilizing a provided prompt, I developed a press release demonstrating my grasp of the AP style guide and the appropriate format for electronic releases.
