Coordinated 10+ regional store openings and promotional events, generating an average of 1,800 visitors per location during opening week and strengthening brand presence in local markets

Created and implemented a budget tracking system in Excel to manage the budget for a team of 6, improving accuracy and streamlining reporting

Developed a standardized request form for store managers to access regional support, a process later adopted by other company divisions to improve efficiency and communication

Designed and wrote digital, print and in-store marketing content, ensuring consistent brand messaging and driving higher customer engagement

Collaborated with PR and crisis communication teams, aligning public relations with marketing goals and contributing to preparedness and response strategies following Hurricane Helene

Led project management for major initiatives like the Big South Intern Cross-Functional project on company intranet site Viva Engage, driving seamless execution and organizational efficiency

Authored press releases, quotes and blog content, enhancing Comcast South's communication and brand visibility

Pitched stories and executed follow-ups, securing media placements in outlets like 11 Alive and The Atlanta Journal-Constitution

Managed organic social media for regional activations, publishing over 40 posts and boosting regional engagement

Balanced diverse team needs by prioritizing tasks and managing workloads, ensuring smooth collaboration and timely project completion

Collaborated closely with the Director of Digital Experience & Insights to provide support for various marketing and communication initiatives

Managed the day-to-day tasks related to email marketing, focusing on both content creation and distribution

Assisted in analyzing marketing data to enhance our strategies and maximize effectiveness

Aided in implementing social media plans, aimed at increasing engagement and visibility across platforms

Provided essential administrative support to team members

Managed a team of three to develop and execute a summer social media campaign that increased student social media engagement by 59%

Collaborated with cross-functional teams to integrate social media into marketing for upcoming events

Designed and implemented print materials such as flyers and totes to promote the department

Utilized Adobe Premiere to create a promotional video highlighting major volunteer event called Day of Service

Utilized Canva, Adobe Photoshop, and Premiere to create engaging visual content for target audiences

Collaboratively developed and executed social media campaigns to promote major departmental projects and events:

GivePulse - Increased traffic to GivePulse, the department’s volunteer platform, by 30%

Day of Service: Reached max capacity of volunteers a week prior to event

Managed department Instagram account by scheduling content, monitoring messages and maintaining a consistent brand presence

Improved Instagram reach to 161% and engagement to 88% from January to May

Collaborated with team members to develop, pitch, and execute a public relations campaign 

Met 180% of the objective to generate interest and 113% of the objective to increasing social media engagement, exceeding campaign goals

Communicated directly with client to arrange meetings, provide updates, and streamline interactions with the team

Assisted with event planning and the creation of digital and print promotional campaign materials

Strengthened brand reputation and customer loyalty by effectively managing multiple client interactions and communication channels

Mentored team members on customer engagement strategies, improving overall marketing effectiveness and team performance